THE STORY​​.
I am Yuli Lam, and in October 2024 I brought ATHLETES SPIRIT to life.
With every artwork, I aim to express the essence of the athlete’s spirit—where sport and art meet.
It’s not about how skilled you are in any sport. It’s about your heart, your soul, your personality, and the values you carry. That is what truly matters - I create wearable art that embodies meaningful values.
Over several months, I sketch my designs in a state of flow—letting intuition guide me until each artwork reflects an important value in my life.
Once the artwork is complete, I begin the search for the right garment. I carefully test and select textiles based on what’s important to me, such as organic cotton and long-lasting quality. Eventually, the perfect piece reveals itself.
Working closely with local Berlin production partners, we refine details, review samples, and bring each creation to life step by step.
Every piece is created with love, surrounded by the people who mean the most to me.
ATHLETES SPIRIT is more than clothing — it is energy, connection, and the values we choose to live by.
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THE MISSION.
To build a bridge between art and martial arts — and to share meaningful values with the world through wearable art.
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Sustainability.
Producing 100% eco-friendly as a solo founder is challenging in the beginning, but as the brand grows, my goal is to continuously shift toward more sustainable and environmentally conscious production paths.I am personally involved in every process. Sometimes my mother helps me with sewing. Good friends support me as models or behind the camera.
To create as sustainably as possible at this stage, I currently work with
made-to-order production. This allows me to produce only what is truly needed —
no excess, no waste, just intentional creation.
